7+ Best Email Marketing Software, Tools, & Platforms (2022).

Best email marketing software

Most marketers put a lot of effort into the market through chatbots and social media platforms like Instagram to reach their target audience.

However, these other marketing techniques can’t still match the old and surest methods – email marketing.

For every $1 spent on email, an average of $38 is realized in profit. Moreover, 73 percent of millennials prefer to receive email marketing messages. In a nutshell, email marketing is still very crucial and should be fully maximized. So how do you do that?

Email marketing requires some tools to make your marketing journey seamless, and that is why you need the best email marketing tools in the market right now.

This post will walk you through some of the top 10 best email marketing software you can opt for in 2022.

What is The Best Email Marketing Software Of 2022?

1. Active Campaign.

activecampaign email marketing


Active Campaign was once an underdog in the email marketing industry, but not anymore. This best email marketing software has grown to house 100,000 loyal small business customers.

This email marketing company has achieved this success by building an affordable and easy-to-use product, even for beginners in the email marketing industry.

Unlike other visual automation builders that are too complicated, Active Campaign features a visual automation builder that’s straightforward to use, and no experience is needed.

Apart from ease of use and affordability, Active Campaign also offers customers many other features, such as predictive sending of messages.

Active Campaign allows users to run A/B split testing within the automation sequences you create, freeing you from the hassle of manually fixing your automation.

Core Features

  • Active Campaign includes a marketing automation feature
  • It comes with intelligent autoresponders
  • Customers have access to built-in integrations, as well as more than 200 external services
  • Drag and drop feature to enable you to design your email correctly
  • Features the ability to track your contacts on your applications and your site.

Product Pros

  • Active Campaign protects you from spam
  • This email marketing is easy to use and doesn’t require prior experience
  • The customer support team offers excellent services, replying promptly, and ensuring customers are satisfied.

Product Cons

  • Many features can be overwhelming to some customers
  • Sometimes you will have to wait for a long due to long support queues
  • You may need to build your automation from scratch if you aren’t satisfied with what you already have.


active campaign price
  • The Lite plan – starts at $15 per month.
  • The Plus plan – starts at $70 per month.
  • The Professional plan – starts at $159 per month.
  • The Enterprise plan – starts at $279 per month.

2. Aweber.

Aweber email marketing software


Aweber is one of the email marketing giant companies you can find today. They offer small and medium-sized businesses many tools to help them with their email marketing campaigns.

Getting started with Aweber is simple; on their homepage, you’ll get a button indicating “Get Aweber for Free,” which you can use to sign up for the first time.

Aweber is straightforward and can easily integrate with other platforms, including the popular Content Management System (CMS) – WordPress.

The best is that it has a WordPress plugin, which you can install with one click from your WordPress dashboard area to get started.

Apart from the ease of use and availability of the WordPress plugin to make your experience seamless, this email marketing service offers customers various templates you can readily use.

Aweber offers users list management, email tracking, and autoresponder features to help you better manage your email marketing campaigns.

Aweber includes various support options – email support, live chat, phone calls, live webinars, and resourceful tutorials you can refer to when you are stuck with something.

Core Features

  • Includes marketing automation
  • Features a responsive email design
  • The data segmentation feature has been included
  • It allows for A/B testing
  • Consists of a ton of HTML email templates
  • Provides reporting and analytics features.

Product Pros

  • Aweber guarantees excellent email deliverability
  • It features a reporting functionality that is a big plus to many marketers
  • The company strives to keep its platform updated to make sure you have a seamless experience
  • It features a simple interface, making it easy to use
  • It’s easier to set up a follow-up email series.

Product Cons

  • Your accounts stand the risk of getting closed by using specific keywords
  • Aweber does not allow customers to import contacts bought from a third party.


aweber price
  • The Free plan – starts at $0.
  • The Pro plan – starts at $19 per month.

3. Constant Contact.

constant contact email marketing software


Constant Contact is one of the best email marketing tools currently growing at a faster rate. This email marketing tool will be best for those who want a free trial before committing to a regular payment plan.

The email marketing service offers up to a 60-days trial, which is more than enough to decide whether it’s your perfect match or not. Also, the email marketing tool is simple and doesn’t require any prior experience to start.

You can choose any email templates Constant Contact provides or create your emails from scratch. Additionally, you can use the tracking and reporting functionalities that Aweber delivers to its users. What’s more, Constant Contact now features social media sharing tools and list segmentation capabilities.

You can integrate the tool with many platforms like WordPress, Facebook, and e-commerce platforms like Shopify. The email marketing tool also allows users to carry out A/B testing, which helps you send the right emails to specific contacts.

The email plus has additional features, including email automation, coupons, drip campaigns, online donations, and survey polls. You will also get excellent customer support services via community support, phone calls, live chat, and emails.

Core Features

  • Features a ton of customizable email templates
  • Drag and drop feature to make your experience seamless
  • Features auto-adjust smart columns
  • Access to an image library
  • Customers get up to 2GB of storage space
  • Excellent landing page editor
  • A variety of list-building tools.

Product Pros

  • Elegant design
  • Offers social media integration
  • E-commerce integrations are possible
  • A lot of customizable email templates to choose from.

Product Cons

  • There’s not much customization flexibility with the email templates.
  • Pricing will consistently go up depending on the number of contacts you have.


constant contact price
  • The Email plan – starts at $20 per month.
  • The Email Plus plan – start at $45 per month.

4. Convertkit.

convertkit email marketing software


ConvertKit is an email marketing service for bloggers, marketers, and authors. It’s mighty and easy to use for a bit experienced marketers and bloggers.

One unique feature of ConvertKit is that you can offer content upgrades whenever someone signs up to your email list. Even more, it features easy-to-use autoresponders, which will allow you to send drip emails.

You can easily segment your contacts using ConvertKit, making it easy to send the right subscribers’ right emails. Doing this gives you an upper hand in getting more conversions from the targeted emails you send.

Core Features

  • You can create free web pages
  • Features list building tools
  • Includes an email designer tool
  • Features email automation
  • Ability to send personalized content
  • A variety of email templates to use.

Product Pros

  • It’s relatively easy to set up for your clients
  • Its design makes it easy to use
  • Great deliverability
  • Automations are simple to set up.

Product Cons

  • Their platform is clunky and overwhelming
  • Not beginner-friendly.


convertkit price
  • The Free plan – starts at $0/ month
  • The Creator plan – starts at $29/ month [with a 14-day free trial]
  • The Creator Pro plan – starts at $59/ month [with a 14-day free trial]

5. Drip.

Drip email marketing software


Drip is an excellent email marketing platform for eCommerce websites, bloggers, and digital marketers. They provide various tools to enhance sales funnels, personalization, and marketing automation.

Their email software ensures seamless integration for popular websites such as WooCommerce and WordPress. As such, you can easily add sign-up forms and pop-ups for more significant traffic to your site.

Marketing automation tools, workflow builder, email segmenting, list groups, and split testing are some features that set Drip apart from its competitors. They allow you to reach targeted customers in your email list for more sales.

Moreover, this platform includes support options such as live chats, automation training, informative courses, free guides, and webinars. Most businesses prefer Drip because it can send bulk emails while connecting with customers personally.

Core Features

  • Personalized campaigns
  • Automated workflows
  • Controls email deliverability
  • Multi-channel marketing
  • Customer tracking
  • Customer data.

Product Pros

  • It has a flexible automation workflow
  • The visual email builder is also excellent
  • Impressive training resources
  • Reliable customer support
  • Provides seamless integrations.

Product Cons

  • The automation isn’t effective at all times
  • The email builder needs some adjustments.


drip price
  • Starts at $19/ month [with a 14-day free trial]

6. GetResponse.

Getresponse email marketing software


GetResponse is another email marketing solution for small businesses. It includes various automation tools that allow you to create innovative automated campaigns. With the drag-and-drop feature, you can create campaigns, send bulk emails, and segment contacts. 

Additionally, this tool integrates with lead generation software such as SalesForce, Google Docs, OptinMonster, and ZenDesk. The best part? Customer services are provided via phone, email, and live chat. They also offer their users free learning resources such as videos, tutorials, webinars, and free guides.

Core Features

  • Marketing automation
  • Social media integration
  • Webinar integration
  • Landing page builder
  • Form builder.

Product Pros

  • Easy to use
  • Excellent auto-responder options
  • Impressive email marketing features.

Product Cons

  • The analytics are overwhelming
  • GetResponse lacks 24/7 phone support.


getrespons price
  • The Basic plan – starts at $15/ month [with a free trial]
  • The Plus plan – starts at $49/ month [with a free trial]
  • The Professional plan – starts at $99/ month [with a free trial]
  • The Max plan – custom pricing

7. Hubspot Email Marketing.

hubspot email marketing software


Hubspot is another popular email marketing platform in the industry. It incorporates a user-friendly CRM and email marketing tool that enhances the integration workflow. It also includes various professionally designed email templates to help you create emails. 

The dynamic analytics and A/B testing features let you customize the email layout, optimize your emails, and add call-to-action. And because Hubspot is integrated with Hubspot’s CRM, sending personalized emails is a no-brainer.

If you’re looking for a robust email marketing tool, Hubspot should be your go-to platform. It incorporates landing pages, automation, email marketing, CRM, chat, and fill-out forms.

Core Features

  • Automated emails and workflows
  • CRM with comprehensive insights
  • Built-In service requests
  • Easy-to-use marketing platform.

Product Pros

  • This platform incorporates a CRM integration
  • Vast options for social media management
  • Smooth marketing automation
  • Offers integrations with other HubSpot solutions.

Product Cons

  • Hubspot is pricey
  • The learning curve is unreasonable
  • The SEO features need some adjustments.


hubspot price
  • The Starter plan – starts at $50/per month
  • The Professional plan – starts at $890/ month
  • The Enterprise plan – starts at $3,200/ month

8. MailChimp.

mailchimp email marketing software


Mailchimp has gained popularity due to its free email marketing plans that last forever. It comes with a drag-and-drop builder, analytics trackers, autoresponders, and segmenting contacts. You can also integrate it with WordPress, including popular stores such as Shopify and Magento. 

Unlike Drip and ConvertKit, MailChimp is quite limited regarding marketing automation features. They offer customer services through emails, live chats, and tutorials. Sadly, you’ll have to deal with the slow connectivity that’s often not a match to the quality of Constant Contact.

Core Features

  • Multi-User Accounts
  • Email Designer
  • Segmentation and Groups
  • Merge Tags
  • Email Beamer
  • Custom Forms
  • Email Templates
  • Subscriber Profiles.

Product Pros

  • MailChimp includes advanced features
  • The pricing is highly flexible
  • Impressive automated options
  • Excellent third-party integration options.

Product Cons

  • Lacks a reporting functionality
  • Shifting to marketing platforms could set apart small businesses.


mailchip price
  • The Free plan – starts at $0/ month
  • The Essentials plan – starts at $9.99/ month
  • The Standard plan – starts at $14.99/ month
  • The Premium plan – starts at $299/ month

9. OptinMonster.



OptinMonster is, by far, the best lead generation software marketers and professional bloggers should opt for. This lead generation software was founded in 2013, and since then, it has grown into a reputable lead generation brand trusted by some Fortune 500 brands.

OptinMonster offers customers many opt-in forms to help you build your list. Each opt-in form has different customizable templates you can tweak to match your preferences. The opt-in form templates feature a click editor, so you can select an element and edit on the go while viewing changes in real time.

However, you can’t delete or rearrange any template elements; you must stick to whatever you have. This can be downright frustrating if you are not a design expert. You might need a design expert’s services, which may incur additional costs.

Core Features

  • A/B split testing
  • Sidebar forms
  • Floating bar
  • After post
  • Inline forms
  • Exit-intent technology
  • Yes or no forms
  • Full-screen takeovers

Product Pros

  • It’s straightforward to set up campaigns
  • The display rules are incredible
  • A variety of pre-designed templates to choose from
  • Customizable CSS for every campaign.

Product Cons

  • No automatically end date or time for campaigns to turn off
  • Doesn’t feature internal analytics
  • No official integration with SendGrid Marketing Campaigns.


optinmonster price
  • The Basic plan – starts at $19 per month.
  • The Plus plan – starts at $39 per month.
  • The Pro plan – starts at $59 per month.
  • The Growth plan – starts at $99 per month.

10. Sendinblue.

sendinblue email marketing software


Sendinblue is the best email marketing software for SMS and email marketing. It comes with an easy-to-use platform to help create emails with the most engagement. Their drag-and-drop feature is excellent for beginners with experience in email marketing. Their beginner-friendly automation tools allow users to create workflows, segment contacts, and send transactional emails, and follow-up emails. You can also use AI algorithms to filter deliverables when you send bulk emails.

SendinBlue provides a free email marketing plan that allows you to send up to 300 emails daily. However, all your emails will include their branding. The best part is adding an SMS section to your account, but with variable pricing.

With their premium plans, you get features like landing page builder, CRM, live chat, and Facebook ads integration. This means more value at the exact pricing. The SMTP bulk email marketing service allows you to send automated or transactional emails to your WordPress site.

Core Features

  • Features transactional email management
  • Customer Relationship Management
  • Contact management
  • Includes a marketing automation feature
  • Includes SMS marketing
  • Reporting and analytics.

Product Pros

  • Includes basic CRM functionalities
  • A variety of automation options
  • A ton of auto-responders.

Product Cons

  • Account setup can be challenging.


sendinblue price
  • The Free plan – starts at $0/ month
  • The Lite plan – $25/ month
  • The Premium plan – $65/ month
  • The Enterprise plan – custom pricing

Bottom Line

Email marketing is permission marketing, meaning that the contacts you have collected have permitted you to market to them. The tools above can help you go top-notch higher than your competitors with email marketers. You can choose to test out some of them using the free trials and see which one will match your preferences.

11). MorphyMail.

Best free email marketing software


MorphyMail is a free email marketing software that gives users the ability to manage email campaigns and create custom newsletters.

It offers a drag-and-drop editor, autoresponders, advanced list segmentation, reporting, and social media integration.

It also provides users with an integrated contact database, an email template library, and a built-in HTML editor.

MorphyMail is easy to use and can be set up quickly, making it a great choice for businesses of all sizes. It also supports multi-user accounts and provides users with unlimited storage for their contacts, campaigns, and email templates.

Core Features

Drag-and-drop email builder: MorphyMail’s free email marketing software enables users to quickly and easily create engaging emails using an intuitive drag-and-drop email builder.

Advanced personalization options: MorphyMail’s free email marketing software includes advanced personalization options that allow users to personalize emails based on their audience’s preferences.

Automated list segmentation: MorphyMail’s free email marketing software allows users to segment their lists automatically based on user behavior, demographics, and other factors.

Comprehensive reporting features: MorphyMail’s free email marketing software includes comprehensive reporting features that enable users to track email performance and engagement metrics.

Multi-channel support: MorphyMail’s free email marketing software supports multiple channels, including email, SMS, and social media, allowing users to reach their audiences across multiple channels.

Product Pros

  • Easy to use: MorphyMail’s free email marketing software is very user-friendly and requires no technical knowledge to use.
  • Feature-rich: The software comes with a range of features that can help you create and optimize email campaigns quickly and easily.
  • Affordable: Since it is free, it makes email marketing more accessible to those who may not have the budget to invest in a paid solution.

Product Cons

  • No advanced analytics: The free version does not offer any advanced analytics features, such as split testing or A/B testing.

Bottom Line

MorphyMail’s Free Email Marketing Software is the perfect way to get started with email marketing. It’s easy to use, powerful and packed with features to help you create, send, and track successful email campaigns without any cost or commitment.

What Is Email Marketing?

Email marketing has been here for a long time, yet it’s still the most profitable marketing channel, with an average investment return of around $42 for every $1 spent. This shows you why not using email marketing as part of your marketing strategy leaves ready money on the table. This post will walk you through what you need about email marketing. Let’s jump straight into it.

Email marketing is a digital marketing exercise of communicating with prospects and customers via email. The main goal of marketing via email is to turn prospects into customers and one-time buyers into regular customers. Email marketing messages include event announcements, newsletters, and promotional campaigns.

Best Email Marketing Software – Summary.

Email marketing has become a powerful tool for businesses of all sizes.

It’s no longer just about sending bulk emails to your list; now, you’re using email as part of a larger strategy to reach new customers and grow your business.

This allows you to target specific groups of people based on interests, demographics, location, etc.

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